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Muhammadiyah’s Business Development Strategy Becomes a Highlight in Trisakti University’s Doctoral Dissertation Defense
Jakarta, Trisakti University’s Faculty of Economics and Business once again held an Open Dissertation Defense for the Doctoral Program in Economics (PDIE). This time, doctoral student Ahmad Said presented his dissertation on “Muhammadiyah Business Development Strategy: An Ethnographic Approach,” a study that offers a new perspective on values-based organizational development and social entrepreneurship.
The open session was held on Wednesday, June 24, 2026, starting at 10:00 WIB until finished, with a team of examiners consisting of academics and experts from various scientific fields.
In the session, Prof. Dr. Yolanda Masnita Siagian, CIRR, CMA, CPM acted as Chair of the Session, accompanied by Dr. Husna Leila Yusran, MM, CMA, CPMA as Secretary. Meanwhile, the academic guidance process was carried out by Prof. Dr. Khomsiyah, Ak., CA., FCMA., CGMA., CRIB as Promoter, together with Dr. Nirdukita Ratnawati, ME and Prof. Dr. Zulpahmi, SE., M.Si as Co-Promoters. The examination team was also strengthened by Dr. Soeharjoto, M.Si, Dr. Ir. Acep R. Jayaprawira, M.Si, and Prof. Dr. Muhajir Effendy, M.AP as External Examiners.
Ahmad Said’s research examines business development strategies within Muhammadiyah through an ethnographic approach, a method that allows researchers to deeply understand the organizational culture, institutional values, and business practices that exist within Muhammadiyah. This approach is expected to yield relevant strategic recommendations for strengthening the economic independence of community-based organizations.
This topic is considered highly relevant amidst growing attention to strengthening the people’s economy and developing sustainability-oriented nonprofit organizations. This research is expected to yield a business strategy model that focuses not only on economic growth but also on maintaining social, religious, and community empowerment values.
The examination took place in a dynamic academic atmosphere, with critical discussions between the professor and the examiners. The various inputs provided are expected to further refine the research findings and contribute to the development of management science, particularly in the field of Islamic Economics and Finance (IEF) and the practice of modern, values-based organizational management.
The Doctoral Program in Economics, Faculty of Economics and Business, Trisakti University, remains committed to producing doctoral graduates who are able to provide scientific contributions as well as solutions to various economic, business, and national development problems through quality and innovative research.